Lagos · Est. 2026
ÌMÚRÀ
Elevated Essentials
Tops, trousers and everyday staples — designed in Lagos, cut for the way you actually move through your day.
New this week
The Edit
Dresses, tops, sets and bottoms — designed in Lagos, made for wherever you're headed next.
Bestseller
The Boxy Tee
₦32,000
New
The Wrap Dress
₦75,000
New
The Co-ord Set
₦98,000
Limited
The Wide-Leg Trouser
₦68,000
- Status
- Live
- Role
- Designer & developer
- Team
- Independent build for the brand
- Year
- 2026
Tools & tech
Overview
The problem
Product vision
Who it is for
My role
Key features
- Brand-led hero and seasonal storytelling
- The Edit — product discovery across dresses, tops, sets, and bottoms
- Routed pages for about, shop categories, and product browsing
- Featured pieces such as The Boxy Tee, Wrap Dress, Co-ord Set, and Wide-Leg Trouser
- Mobile-first browsing for a fashion audience
Design principles
- Brand presence before storefront chrome
- Editorial pacing over dense catalogue grids
- Lagos origin as a design signal, not a footnote
Challenges and decisions
Balancing fashion storytelling with practical shopping paths — enough atmosphere to feel like ÌMÚRÀ, enough clarity to reach a product without friction.
- Lead with brand and season, then open into the product edit
- Keep the interface quiet so garments and photography carry the mood — custom CSS instead of a utility framework
- Structure navigation with React Router around how shoppers explore essentials
- Ship with local product data first, install Supabase so products and images can move to a backend when ready
- Host on Hostinger for imurathelabel.com while keeping the stack portable
Current status
What I learned
Gallery
Lagos · Est. 2026
ÌMÚRÀ
Elevated Essentials
Tops, trousers and everyday staples — designed in Lagos, cut for the way you actually move through your day.
New this week
The Edit
Dresses, tops, sets and bottoms — designed in Lagos, made for wherever you're headed next.
Bestseller
The Boxy Tee
₦32,000
New
The Wrap Dress
₦75,000
New
The Co-ord Set
₦98,000
Limited
The Wide-Leg Trouser
₦68,000
Lagos · Est. 2026
ÌMÚRÀ
Elevated Essentials
Bestseller
The Boxy Tee
New
The Wrap Dress
Website and App Store links
Visit the live work below. Links open in a new tab.